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Partner programme · Dealers & distributors

Grow your business with Home Electric.

Partner directly with the manufacturer. The highest margins, free replacement of defective stock, on-time delivery, and a growth team that trains you and works alongside you.

Apply to become a partnerTalk to sales on WhatsApp
  • ✓ Direct from our factory
  • ✓ 290+ products, 10 ranges
  • ✓ We call back within 1 working day
  • The highest marginsYou buy straight from our factory. No super-stockist and no middle layer, so more of every sale stays in your pocket.
  • Easy replacement guaranteeAny product with a manufacturing defect is replaced free. No long forms, no arguments.
  • On-time deliveryOrders are packed and dispatched on schedule from our warehouse, so your shelves are never empty when customers walk in.
  • 100% growth supportDisplay material, product training, local promotion and a relationship manager who checks in on your growth.

Why partners choose us

Everything you need to sell more, from one partner

Most brands sell you stock and disappear. We stay with you after the first order, because we only grow when you grow.

Partner growth programme

Learn to grow from a former Samsung COO

Every Home Electric partner is trained by our Sales Director, who previously worked as Chief Operating Officer at Samsung. You get the same thinking on sales, stock and distribution that runs a global brand, made practical for an Indian electrical business.

You don't just get a supplier. You get a mentor who wants your shop to be the busiest in your area.

Join the programme
  1. 1Selling to electricians and contractorsWin the people who decide which brand goes into every home.
  2. 2A counter and display that sellsSimple layouts that turn walk-ins into bigger bills.
  3. 3Smart stock planningKeep the fast movers in stock without locking money in slow ones.
  4. 4Growing in your areaWhatsApp, local promotion and bringing customers back again.
  5. 5Building a dealer networkFor distributors: appoint, supply and grow the dealers under you.

Two ways to partner

Which partnership fits you?

Dealer

Electrical shops and hardware stores selling to homeowners, electricians and contractors.

  • ✓Factory-direct dealer prices
  • ✓Counter display and shop branding
  • ✓Free replacement of defective stock
  • ✓Product and sales training
  • ✓Fast restocking from our warehouse
Apply as dealer

Distributor

Businesses with storage and a delivery network that supply dealers across a town or district.

  • ✓Distributor pricing for the highest margins
  • ✓A protected area to grow in
  • ✓Help appointing and supporting dealers
  • ✓Training from our Sales Director
  • ✓Priority dispatch and planning support
Apply as distributor

Electrical contractor or builder? Apply for project pricing.

How it works

  1. 1ApplyFill in the 2-minute form below.
  2. 2We call youOur sales team calls within one working day.
  3. 3Meet and agreeWe share the price list, margins and your area.
  4. 4Start growingPlace your first order and begin your training.

Limited partners per area

Apply to become a partner

Takes 2 minutes. Only the first four fields are needed, and there's no obligation.

We only use these details to contact you about the partnership.

Questions partners ask

What margins do partners earn?+

Partners buy at factory-direct prices, so there is no middle layer taking a cut. Margins depend on the products you stock and whether you are a dealer or distributor. Our sales team shares the full price list and margin structure for your area on the first call.

What happens if a product is defective?+

We replace any product with a manufacturing defect free of cost. Tell your relationship manager or send a photo on WhatsApp, and the replacement goes out with your next order.

Who runs the training?+

Training is led by our Sales Director, who previously worked as COO at Samsung, together with our sales team. It covers selling to electricians, shop display, stock planning and growing in your area.

How fast is delivery?+

Orders are dispatched on schedule from our warehouse. Your relationship manager confirms the delivery date when you place the order.

Is there a minimum order?+

Our sales team will discuss the opening order that suits your shop and area when they call. There is no obligation to apply.

Do I need a GST number?+

A GSTIN helps us bill you correctly, but you can apply without one and add it later.

Can contractors and builders apply?+

Yes. Choose “Electrical contractor” or “Builder / project buyer” in the form to get project pricing.

Prefer to talk?

Call our sales team on 9123418583, Mon–Sat, 10:00 am – 7:00 pm, ormessage us on WhatsApp.

Your area may still be open.

Apply today and our sales team will call you within one working day.

Become a partner